The steps below provide a general overview of the process and components of a successful transaction. To receive full-service support and advice tailored to your home, please inquire for my comprehensive seller's guide.
Selling a home is a major financial transaction and life event. You are offering up your most valuable asset and moving on to a new place to live. Before starting the home-selling process, we can discuss your needs and preferences. Specifically we will:
What is needed to present your home in the best light is dependent on what shape it currently is in. You will most likely need to paint the interior and exterior, fix any broken items, landscape, declutter and depersonalize your home, and remove any excess furniture or decor. Hiring a home stager to help showcase your home's best features is key to helping buyers envision themselves in the space.
The White Glove program offered by Sotheby’s International Realty aims to deliver top-tier home preparation services featuring expert project management, all without requiring any upfront payment. The program is designed to ensure a seamless and luxurious experience for clients. Some of the services include high-impact upgrades, staging, landscaping, moving, temporary housing, valuation services, and much more.
Developing a strategic marketing plan is key. My team divides the marketing process in three categories: pre-launch, launch, and ongoing actions.
During the pre-launch period my team schedules professional photography and video, designs custom print marketing materials, develops the website, and alerts notable publications for potential press bookings. Signage is also installed during this period.
Once the property is launched, digital and print advertising campaigns will be published. It will also be listed across a variety of sites such as Sotheby's International Realty, Zillow, Redfin, and more.
Ongoing actions entails consistent engagement tracking, email campaigns, continuous advertisements, and social media features until your property has sold.
I will ensure that we establish the best method of consistent communication throughout the home selling process. My web-based client marketing report allows you to stay up to date on the life of your listing. The interactive report provides data on web traffic, PR placements, advertisements, open house and showing details, and any additional marketing efforts we initiate for your property.
The report will ensure that we are implementing the best strategies to keep your property well positioned in your market. You will always know where we stand and where we're going, until the day you close.
We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once we deem the offer is accepted, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by my team.
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. The escrow company will provide an estimated closing statement with all costs necessary to close. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, the buyer and the lender will deposit all remaining funds into escrow. Then funds will be distributed to the appropriate parties. Lastly, I will coordinate an exchange of keys on your behalf.
His clients have been well served by his level of attention to detail, hard work, high energy, and keen knowledge of the real estate market which includes property sales, property leasing, property management, as well as real estate financing.
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